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Consumer Behaviour

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    Available in PDF - DJVU Format | Consumer Behaviour.pdf | Language: ENGLISH
    Martin Evans (Author)

    Book details

Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever–:expanding range of personalised transactional and profile data.
4.4 (10762)
  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 422 pages
  • Martin Evans (Author)
  • John Wiley Sons (24 Feb. 2006)
  • English
  • 2
  • Business, Finance Law

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